Listen in as Bob Barocci reveals a few of the thought leaders on the agenda, including Lee Rainie from the Pew Internet & American Life Project, and influential New York Times columnist David Brooks, who will be giving away copies of his latest book "The Social Animal". Hear how the digital world is affecting metrics and learn from a panel of journalists led by Stuart Elliot, Joe Mandese and Chuck Ross. Watch Ed Keller discuss his upcoming presen... [read more]
Featuring these 31 winning submissions: Accenture ∙ Ace Metrix ∙ Arbitron ∙ AT&T ∙ Beyond ∙ Catalina Solutions ∙ Cisco ∙ Clear Channel Outdoor ∙ comScore ∙ CSM Research ∙ Cymfony ∙ Disney Media & Advertising Lab ∙ ESPN ∙ Facebook ∙ GfK ∙ GfK MRI ∙ Google ∙ InsightExpress ∙ IPG ∙ JSA Strategies ∙ Kantar Media Audiences ∙ Keller Fay Group ∙ Knowledge Networks ∙ MarketShare Partners ∙ Mars, Inc. ∙ Microsoft ∙ Millward Brown ∙ New York Times ∙ Neuro ... [read more]
Chosen from a record 96 submissions, two papers scored the highest marks in all categories from an esteemed panel of expert judges. These impressive studies will be presented at Audience Measurement 6.0 on Tuesday, June 14.
Speakers at Audience Measurement 6.0 - June 13-14, 2011 include: Alan Vaughn SESSION(S): Impact of Online and Television Advertising on Consumer Behavior Antony Young SESSION(S): Panel: Non Research Execs Discuss Research Needs Artie Bulgrin SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "3D TV: Viewer Interaction With the New Dimension for Television" Bernhard Engel SESSION(S): Global Perspectives on Measurement Is... [read more]
Audience Measurement 6.0 is June 13-14 at the Marriott Marquis, NYC. This unparalleled collaboration of thought-leaders from across the industry gives us all the unique opportunity to better understand, and get ahead of, the complex challenges affecting audience measurement in our changing technological landscape. Join us for insightful keynotes and 31 Key Issue Forums that explore current trends, emerging topics, and best practices from national... [read more]
The Playbook for Social Media Listening is Now in Stores, Online Retailers, and available as an E-book! "Listening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order." Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-Cola
We are posting this on the ARF website to ensure that those who were not in attendance and therefore unable to hear the findings first-hand fully understand the promise and importance of this growing industry.
The ARF 75th Anniversary Convention brought together leaders from every sector of our industry and every part of the world. While we set many records during this historic event, our hope is that we set a record in the value we provided to you. Below are links to Re:think 2011 photos and videos, as well as quotes. Enjoy!
THURSDAY, DECEMBER 9, 2010 • 2:30–4:30PM EST Advances in Mobile Marketing Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Join us for this council meeting where we will explore the advances and advantages in mobile media and marketing. Ron Farmer, Netbiscuits’ Managing Director will discuss how implemented the right mobile technology strategy ca... [read more]
Special Appearance by Sir Martin Sorrell Sir Martin Sorrell, Chief Executive Officer of the WPP Group will present a special keynote address at the David Ogilvy Awards for Excellence in Advertising Research, presented by the Advertising Research Foundation, on March 22, 2011. Take advantage of this golden opportunity to have your hard work, research expertise and successful campaign recognized by an industry living legend and an audience of your... [read more]
Bill Cook, Gian Fulgoni and Don Gloeckler The ARF’s new Research Quality Council (RQC) launched this week with a very successful meeting at the ARF Offices on New York City on Monday, November 15. More than 70 industry leaders representing both buyers and sellers of online research were in attendance to commence the discussion to address issues affecting online research quality and accountability. The council’s mission is to de... [read more]
THURSDAY, DECEMBER 2, 2010 • 2:30–4:30PM EST Multi-Channel Advertising Registration To attend in person or virtually register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. During this council meeting, we will be exploring ground breaking research demonstrating the direct link between creating emotional attachment from advertising and both consumers brands and media properties, allowing both brands ... [read more]
TUESDAY, DECEMBER 7, 2010 • 2:00–4:00PM EST TV and Web Measurement Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Agenda 2:30–2:40PM ARF Updates David Marans – EVP Media, The ARF 2:40–2:55PM Mike Hegener – Assistant Director-Brand Research, General Motors Jason Levin – VP Director of Data Analytics, Carat 2:55–3:20PM Maggie Taylor – CEO, North ... [read more]
THURSDAY, NOVEMBER 18, 2010 • 2:30–4:30PM EDT Creating the Roadmap to Research Impact Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. We've heard from CMOs and other Marketing Executives about how they want market research to be a strategic partner and create greater business impact. Research wants to have greater impact. So what are the barrier... [read more]
THURSDAY, NOVEMBER 18, 2010 • 2:30–4:30PM EDT Can Change Happen Faster Than People in Power Die ... or Are Replaced or Fired when Their Budgets Are Cut ... ? Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. As powerful and transformative as modern technologies are, change in marketing research approaches seems to be happening at a painfully slow ... [read more]
NOVEMBER 11, 2010 • 4:00-6:00PM EST Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Social Media Measurement: Awareness, Advocacy, Engagement Measuring social media takes a lot more than simply using listening tools and analyzing sentiment for your brand. We have to look at the full picture of conversation dynamics, move from awareness to advocacy... [read more]
MONDAY, NOVEMBER 15, 2010 • 2:00–4:00PM Research Quality: Industry Priorities Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Sherill Mane, SVP Industry Services, Interactive Advertising Bureau, Paul Lavrakas, IAB Consultant, Northern Arizona University & Joseph Laszlo, Dir. of Research, Interactive Advertising Bureau Panel Discussion Joseph La... [read more]
OCTOBER 27, 2010 • 2:30–4:30PM EST Radio in the Market Mix Model Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Featured Speakers Jim Spaeth – Founding Partner, Sequent Partners Alice Sylvester – Partner, Sequent Partners Rick Watrall – Partner, Hudson River Group Mark Zomick – Senior Partner/Group Director Analytics & Insight, MEC (moderator) ... [read more]
OCTOBER 26, 2010 2:304:30PM EST Path to Purchase Progress and Updates Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Retailers, manufacturers, research suppliers, and agencies are converging to a common view of path to purchase at the ARF and how it might dramatically affect media planning. The latest work of the Shopper Insights Council will ... [read more]
NOVEMBER 4, 2010 • 2:30–4:30PM EST Magazines: Two Perspectives Magazines, e-Readers & Tablets: What will the future hold for agencies? For publishers? Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. In our last session we took a look at eReaders and Tablets from three angles: Consumer Response, Trends in Adoption and Measurement. This session - ... [read more]
Wednesday, October 27, 2010 The ARF, New York, NY Join Frank Cotignola, Kraft Foods; Peter Fasano, Dachis Group; Patricia Graham, Knowledge Networks; Jeff Rosenblum, Questus and Jasper Snyder, Converseon for this half-day workshop on Wednesday, October 27. Hear case studies and gain insights on moving from listening, to actionable insights, to a well-thought out social media strategy. Learn how to infuse social media across the organization, ... [read more]
NEW YORK – September 22, 2010 The ARF is delighted to announce their partnership with 2010 Advertising Week September 27 to October 1, 2010. A member of the organizing committee for the event, The ARF will be presenting meetings of five of its most popular Councils during Advertising Week, in partnership with Bloomberg. Typically open exclusively to ARF members, everyone is welcome to attend these special meetings of the 360 Media and Marketing... [read more]
Andrew Ehrenberg Andrew Ehrenberg, pioneering UK market researcher and winner of 2010 ARF Lifetime Achievement Award, died last week at the age of 84. The Ehrenberg-Bass Institute in South Australia was named after the research luminary and leads the tributes to a man who has left a remarkable legacy for the industry: “We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andre... [read more]
AUGUST 26, 2010 • 2:30–4:30PM ET Knowledge Sharing Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Knowledge sharing has been a critical success factor over the three years of ORQC growth. Today sharing is highly visible in the ARF Quality Enhancement Process (QeP) workshops and in the ongoing partnerships of research buyers and sellers. Through... [read more]
AUGUST 17, 2010 • 9:30AM - 12:30PM PT (12:30-3:30PM ET) The Youth Market and Content Across Platforms Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. MTV Networks 2600 Colorado Avenue (Colorado and 26th Street) Santa Monica, CA 90404 310.752.8000 View on Google Maps » This meeting of the ARF's Youth Council will be held at the MTV Networks in Cal... [read more]
JULY 27, 2010 • 2:30PM–4:30PM Eastern Multi-Channel Advertising Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. During this council meeting, we will be exploring several innovative examples of how organizations have used its multi-channel advertising to engage consumers in enhanced relationships. First, we will review how a large service organiz... [read more]
AUGUST 3, 2010 • 2:00–4:30PM EDT Repeatable Strategies for Uncovering Winning Insights Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. This meeting will share the substantial progress that has been made at creating the blueprint for research transformation. We will also analyze one of the 2010 Ogilvy winners in terms of the research transformati... [read more]
Click this link to see a slideshow of videos from AM 5.0 http://www.flickr.com/photos/37662783@N02/sets/72157624337153756/show/
Does anyone know if there is a plan to share the decks that were shown? I attended and assumed they wuld be shared at the end - how can I get hold of them?
TUESDAY, JULY 13, 2010 • 2:30–4:30PM Eastern Impact of E-Readers & Tablets on Magazines: Consumer Response, Trends in Adoption, Measurement of Readership Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Magazines, e-Readers & tablets ... what will the future hold? This session will take a look at e-Readers/Tablets from three angles. First we’ll g... [read more]
Day Two Keynote: The Cross-Platform Measurement Marathon Preview what’s next in cross-platform measurement – Keynote Artie Bulgrin, Senior Vice President of Research + Analytics, ESPN, Inc. provides an overview of ESPN XP, a cross-platform initiative unprecedented in scope that will be implemented for the 2010 FIFA World Cup South Africa in July.
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