Listen in as Bob Barocci reveals a few of the thought leaders on the agenda, including Lee Rainie from the Pew Internet & American Life Project, and influential New York Times columnist David Brooks, who will be giving away copies of his latest book "The Social Animal". Hear how the digital world is affecting metrics and learn from a panel of journalists led by Stuart Elliot, Joe Mandese and Chuck Ross. Watch Ed Keller discuss his upcoming presen... [read more]
Featuring these 31 winning submissions: Accenture ∙ Ace Metrix ∙ Arbitron ∙ AT&T ∙ Beyond ∙ Catalina Solutions ∙ Cisco ∙ Clear Channel Outdoor ∙ comScore ∙ CSM Research ∙ Cymfony ∙ Disney Media & Advertising Lab ∙ ESPN ∙ Facebook ∙ GfK ∙ GfK MRI ∙ Google ∙ InsightExpress ∙ IPG ∙ JSA Strategies ∙ Kantar Media Audiences ∙ Keller Fay Group ∙ Knowledge Networks ∙ MarketShare Partners ∙ Mars, Inc. ∙ Microsoft ∙ Millward Brown ∙ New York Times ∙ Neuro ... [read more]
Chosen from a record 96 submissions, two papers scored the highest marks in all categories from an esteemed panel of expert judges. These impressive studies will be presented at Audience Measurement 6.0 on Tuesday, June 14.
Speakers at Audience Measurement 6.0 - June 13-14, 2011 include: Alan Vaughn SESSION(S): Impact of Online and Television Advertising on Consumer Behavior Antony Young SESSION(S): Panel: Non Research Execs Discuss Research Needs Artie Bulgrin SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "3D TV: Viewer Interaction With the New Dimension for Television" Bernhard Engel SESSION(S): Global Perspectives on Measurement Is... [read more]
Audience Measurement 6.0 is June 13-14 at the Marriott Marquis, NYC. This unparalleled collaboration of thought-leaders from across the industry gives us all the unique opportunity to better understand, and get ahead of, the complex challenges affecting audience measurement in our changing technological landscape. Join us for insightful keynotes and 31 Key Issue Forums that explore current trends, emerging topics, and best practices from national... [read more]
The Playbook for Social Media Listening is Now in Stores, Online Retailers, and available as an E-book! "Listening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order." Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-Cola
We are posting this on the ARF website to ensure that those who were not in attendance and therefore unable to hear the findings first-hand fully understand the promise and importance of this growing industry.
The ARF 75th Anniversary Convention brought together leaders from every sector of our industry and every part of the world. While we set many records during this historic event, our hope is that we set a record in the value we provided to you. Below are links to Re:think 2011 photos and videos, as well as quotes. Enjoy!
THURSDAY, DECEMBER 9, 2010 • 2:30–4:30PM EST Advances in Mobile Marketing Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Join us for this council meeting where we will explore the advances and advantages in mobile media and marketing. Ron Farmer, Netbiscuits’ Managing Director will discuss how implemented the right mobile technology strategy ca... [read more]
Special Appearance by Sir Martin Sorrell Sir Martin Sorrell, Chief Executive Officer of the WPP Group will present a special keynote address at the David Ogilvy Awards for Excellence in Advertising Research, presented by the Advertising Research Foundation, on March 22, 2011. Take advantage of this golden opportunity to have your hard work, research expertise and successful campaign recognized by an industry living legend and an audience of your... [read more]
Bill Cook, Gian Fulgoni and Don Gloeckler The ARF’s new Research Quality Council (RQC) launched this week with a very successful meeting at the ARF Offices on New York City on Monday, November 15. More than 70 industry leaders representing both buyers and sellers of online research were in attendance to commence the discussion to address issues affecting online research quality and accountability. The council’s mission is to de... [read more]
THURSDAY, DECEMBER 2, 2010 • 2:30–4:30PM EST Multi-Channel Advertising Registration To attend in person or virtually register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. During this council meeting, we will be exploring ground breaking research demonstrating the direct link between creating emotional attachment from advertising and both consumers brands and media properties, allowing both brands ... [read more]
TUESDAY, DECEMBER 7, 2010 • 2:00–4:00PM EST TV and Web Measurement Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Agenda 2:30–2:40PM ARF Updates David Marans – EVP Media, The ARF 2:40–2:55PM Mike Hegener – Assistant Director-Brand Research, General Motors Jason Levin – VP Director of Data Analytics, Carat 2:55–3:20PM Maggie Taylor – CEO, North ... [read more]
THURSDAY, NOVEMBER 18, 2010 • 2:30–4:30PM EDT Creating the Roadmap to Research Impact Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. We've heard from CMOs and other Marketing Executives about how they want market research to be a strategic partner and create greater business impact. Research wants to have greater impact. So what are the barrier... [read more]
THURSDAY, NOVEMBER 18, 2010 • 2:30–4:30PM EDT Can Change Happen Faster Than People in Power Die ... or Are Replaced or Fired when Their Budgets Are Cut ... ? Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. As powerful and transformative as modern technologies are, change in marketing research approaches seems to be happening at a painfully slow ... [read more]
Click this link to see a slideshow of videos from AM 5.0 http://www.flickr.com/photos/37662783@N02/sets/72157624337153756/show/
Does anyone know if there is a plan to share the decks that were shown? I attended and assumed they wuld be shared at the end - how can I get hold of them?
PLEASE POST YOUR ANSWER IN THE COMMENTS BOX (The first person to answer this question correctly here on Crowdvine, will win one of three Flip Ultra's http://www.theflip.com/en-us/products/ultra.aspx that The ARF is giving away at Audience Measurement 5.0. We will set up a meeting between you and Lynne d Johnson, SVP Social Media, The ARF to pick up your prize at AM 5.0 to learn how to use the portable video camera to document some of the conferen... [read more]
QUESTION: What was the original name of Arbitron when it was founded, and what year was it founded in? PLEASE POST YOUR ANSWER IN THE COMMENTS BOX (The first person to answer this question correctly here on Crowdvine, will win one of three Flip Ultra's http://www.theflip.com/en-us/products/ultra.aspx that The ARF is giving away at Audience Measurement 5.0. We will set up a meeting between you and Lynne d Johnson, SVP Social Media, The ARF to pick... [read more]
What are you most interested in learning about at AM 5.0?
The Question: In the 1940’s NBC owned the Red Network and the Blue Network among others. What entity did the Blue Network eventually become? (The first person to answer this question correctly here on Crowdvine, will win one of three Flip Ultra's http://www.theflip.com/en-us/products/ultra.aspx that The ARF is giving away. We will set up a meeting between you and Lynne d Johnson, SVP Social Media, The ARF to pick up your prize at AM 5.0 to learn ... [read more]
We've crated a twitter list to follow the people who will be speaking at Audience Measurement 5.0. It includes, Taddy Hall, Meteor Solutions (@taddyhall); Maury Giles, Pursuit (@maurygiles); Tony Wonders, ValueClick Media (@tonywonders); Steve Rubel, Edelman (@steverubel); Guy Garcia, Mentametrix (@guygarcia); and many more Here's the link to follow the #arfam5 speakers on Twitter: http://twitter.com/The_ARF/arfam5-speakers
Update your personal calendar now. New events with new speakers and panelists! 5 Learning Sessions sponsored by industry leaders on Day Two (Wednesday 6/23) Sign up now to attend these new events and others.
Feel free to pose questions to our speakers here, and we'll make sure they get back to you.
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